How? By using pioneer technology on facial coding, a software that scan emotions with scientific method based on theoretical conceptualizations of micro expressions, unconscious and universal facial expressions lasting a fraction of a second. There are seven basic emotions: happiness, sadness, surprise, anger, fear, disgust and neutrality.
More than 90% of our purchase decision making takes place in the subconscious and emotional mind. Same happends with vote decision, but traditional methodology on marketing and politics has belived it as rational.
CEO María Pocoví explains: “To make someone feel more connected to our brand than to rivals, we must search out specific emotions that generate links resulting in sales or in a vote”.
Neuromarketing and neuropolitics are not simply trying to replace old ways but changing methodology and strategies focusing on measuring emotions to improve the effectiveness and the lead generation and ROI.