Main american newspaper recognizes Emotion Research Lab as a Spanish company with international projection pioneer in the application of emotional facial recognition in election campaigns.

The New York Times published today on its cover an analysis of marketing expert Kevin Randall about the different techniques that are being used by applying neuroscience to political communication, once analyzing brain activity and others, such as the Facial Coding, studying emotional expression. Emotional facial recognition is the only non-intrusive technique and it is increasing at political parties and leaders used to improve communication with voters and promote understanding, rapprochement and a more human connection in the new policy that citizens are demanding. Facial Coding is able to measure the emotional connection of communication from the analysis of facial micro-expressions.

New York Times publishes the work of Emotion Research Lab conducted for the PRI at Mexico.

Mexico is one of the leading countries adopting this new way of communicating that needs the new policy but also El Salvador, Argentina, Colombia, Costa Rica, Russia, Spain, Brazil and increasingly US are taking advantage of neuropolitics techniques such as Facial Coding.

At Emotion Research Lab we have success stories as the case now stands The New York Times in which our Facial Coding technology proved decisive for selecting PRI candidates with greater emotional connection.

Fragmento artículo neuropolítica

We leave the article for yourselves may know better what the neuropolitics does. Kevin Brandall is a renowned expert in marketing and not only regular columnist in The New York Times but also in The Wall Street Journal, The Economist, Vanity Fair, Wired or Fast Company. Some of his articles are required reading at Harvard Kennedy School.

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