Masterclass about Neuromarketing

Last Tuesday we imparted a Masterclass about neuromarketing and its benefits at Universidad Politécnica de Valencia.

Emotion Research LAB came back to share its experience with the students from the Executive MBA Master and the Universidad Sergio Arboleda in a joint class.

A class where it was felt again the willingness of the students to obtain more information about neuromarketing and neuroscience. 

The importance of emotions in Neuromarketing

Right now, marketing techniques are giving more and more importance to the emotions study, and this is where neuromarketing arises.

How to deal considering the decisions made by our clients and the effect this can have on their emotions is one of the headaches of many companies, as well as to understand the great number of stimulus to which they are exposed and how to take advantage of this situation.

That is why our COO, Alicia Mora, conveyed the experience gained in this area to the students attending the talk so that in the future they can incorporate this knowledge into their business. 

We hope to return on another occasion to continue contributing knowledge to their business ideas.