Moods or states of mind have come to stay

Moods o estados de ánimo


At Emotion Research LAB we do not stop, we continuously improve our smart platform. For us, the behavior of individuals is the protagonist. For this reason, we believe that measuring emotions is not enough. In a technological world in continuous movement and in continuous improvement, the moods or states of mind have come to stay.

What are moods or states of mind?

Moods are stable emotional attitudes, lasting and prolonged over time. Together with the emotional analysis they allow a much more accurate prediction of consumer behaviorThe good or bad state of mind has to do with whether the valence is positive or negative. We differentiate 8 concrete moods:


  • Exuberant
  • Dependent
  • Relaxed
  • Docile


  • Hostile
  • Anxious
  • Disdainful
  • Bored

If we collect a sequence of emotions, we get an emotional pattern as a result. An algorithm of its own has been trained to recognize a host of repeated emotions. Let us not forget that there are 6 basic emotions, universally recognizable, plus the absence of all emotion (neutrality). When we cross the variables of activation, valence and dominance, we get a repeated emotional state that determines how that individual feels.

The information we obtain based on these data is invaluable. With it we can predict in a surprisingly accurate way what will be the future behavior of each individual. We incorporate this great innovation, enriching the data already provided by our SaaS platform. It complements the measurements obtained with facial recognition and eye tracking.

The only company that measures moods or states of mind

The measurement of emotions has achieved a great leap in the investigation of human behaviorThanks to neuroscience we can know and interpret with great accuracy reactions to any stimulus. Nowadays, traditional research techniques are not too accuratePolls and market surveys are full of biased opinions with little consistency. If we submit a sample of people to a test, we will get incomplete results.

Emotion Research LAB incorporates neuroscientific techniques such as facial recognition of emotions and eye tracking. In a completely non-intrusive way, we offer reliable data on the true consumer insights.

Moods add a valuable level of additional accuracy. Now we are able to know if the person who undergoes any study is repeating an emotional pattern. The platform informs us of the degree or percentage of a particular mood. In this way we can issue a much more accurate interpretation.

To this date, no software development company incorporates such a tool. Emotionally connected customers generate 52% more value than those who are not. We can develop any mood project with a remarkable level of precision reducing costs considerably.

Now you can learn more about how to optimize your budget by incorporating emotional metrics along with moods or states of mind. A fast process with which you will get even faster results. Visit our website and check it for yourself.

You’ll be surprised!